Marketplace Economics and Market Planning

Students must learn about the market they operate in before they can begin to develop their plan to operate within it. To be successful, students must use their knowledge about the marketplace to then research their market. After researching, students will then be able to develop a successful marketing plan geared toward their consumers.

Marketplace Economics Web sites

• National Council for Economic Education
  www.ncee.net
  The National Council on Economic Education (NCEE) is a nationwide network that leads in promoting economic literacy with students and their teachers. NCEE's mission is to help students develop the real-life skills they need to succeed: to be able to think and choose responsibly as consumers, savers, investors, citizens, members of the workforce and effective participants in a global economy.
   
• ProTeacher: Economic Lesson Plans for Elementary Teachers
  www.proteacher.com/090041.shtml 
  A collection of elementary economics lessons from ProTeacher!

Marketplace Economics Lessons

• Little Red Hen
  www.econedlink.org/lessons/index.cfm?lesson=EM389&page=teacher
  The Little Red Hen is a classic story for nearly all adults, and many children. Here it is retold and enhanced in order to provide a framework for illustrating and reviewing the concepts of productive resources and incentives. After reading the story, students will categorize resources into land, labor, capital and entrepreneurship and be able to identify what future incentives the dog, the cat and the mouse will have to help the little hen in her work. Students will have the opportunity to explore bread making.
   
• The Productive Blues (Jeans)
  www.econedlink.org/lessons/index.cfm?lesson=EM229&page=teacher 
  Upon completion of this lesson students will: identify examples of productive resources; categorize productive resources as human resources, capital resources and natural resources; explain that an entrepreneur is a special type of human resource; identify examples of intermediate goods.
   
• Consumer Bingo
  lessonplans.btskinner.com/consbingo.html
  A consumer terminology bingo game; includes consumer rights and government consumer protection agencies.

Market Planning Websites

• Entrepreneur Career Guide
  www.khake.com/page31.html 
  Want to be your own boss? Learn about starting your own business with the following Web resources. Lesson plans for business, economics, finance and law are also included.
   
• Marketing Teacher Lesson Store
  www.marketingteacher.com/Lessonstore.htm
  This is a free lesson store. All of the key marketing topics from many marketing courses are here. Many of the lessons are supported by their own exercises with answers. They are ideal for self- study or as an integrated part of your own marketing course.

Market Planning Lessons

• Hey, Get a Job!
  www.econedlink.org/lessons/index.cfm?lesson=EM469&page=teacher
  The second of a two-part unit on income-earning endeavors, this lesson has students choose a job or business to engage in during non-school hours. They then devise an advertising strategy of whom to target and how to begin pursuit of their chosen endeavor.
   
• I Can Be an Entrepreneur
  www.econedlink.org/lessons/index.cfm?lesson=EM476&page=teacher
  Learners are given advice on how they can earn extra money by becoming an entrepreneur. After investigating several Web pages that offer examples of what other people their age have done to earn money, students identify three money-making ideas for themselves such as: considering what they would enjoy doing, what they do well, what people are willing to buy, the need to set a price that will be profitable and safety. In a follow-up activity, students are given tips on how they might advertise what they are selling. They prepare flyers to promote one of their ideas for earning money
   
• What's Your Angle?
  www.econedlink.org/lessons/index.cfm?lesson=EM501&page=teacher 
  This lesson is last in a series of lessons on entrepreneurship for grades 3-5. Students will learn about market research and ways to influence consumer behavior through non-price competition. They will look for ways to make their products or innovations more appealing to consumers through advertising.